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Thinking about starting an Etsy shop in 2022?
It’s become a great way to make money online, especially if you’re creative and have something unique to sell!
To set your Etsy shop up for success, there are some things you can do to make sure you’re prepared. Here are my top 5 to-do’s before starting an Etsy shop this year!
1. DECIDE ON WHAT YOU WANT TO MAKE + SELL.
Let’s start with the obvious task first: you need to know what you want to sell!
Seems pretty easy, right? Figuring out high-quality, worthwhile products that you can actually make + sell online may be a bit harder than you’d think.
If you already know exactly what you want to sell, great! But if you’re really struggling to find valuable products that you want to sell, I recommend thinking about your target audience.
I’ve got a whole post about the importance of finding your target audience (you can find it here) so I won’t get too detailed in this post. But if you’re not sure what you should sell, I think it’s a good idea to figure out who you want to sell to, then think about what kind of products they’d like (and what you can actually make).
For example, if your target audience is mostly bloggers, you could create digital products like blog post planners, branding kits, etc.
If you’re in need of more product ideas, check out this list from One Fine Wallet.
2. KNOW YOUR COMPETITION.
Once you’ve got an idea of the products you want to sell on Etsy, start checking out other shops that sell similar items.
There’s a couple of reasons for doing this. One, it helps you learn what types of products other Etsy sellers are creating and what’s selling really well for them. But it also helps you see how much demand there actually is for your product.
Because if nobody’s selling a similar product on Etsy already, chances are there’s not a huge market for it. Not to say that nobody would buy it, but maybe Etsy isn’t the right site for your shop.
Checking out your competition does NOT mean you need to copy everything they’re doing. It’s meant to help you make decisions for your business. You can get ideas for what products to sell, what price range you should aim for, etc.
3. RESEARCH + BUY PACKAGING SUPPLIES.
Up next, packaging! I recommend researching what other sellers use to ship products similar to yours and see what works best.
Here are some extra packaging tips I’ve learned as an Etsy seller:
- Include a freebie in your packages. For my art print shop, I include free stickers, small art prints, etc. This is a nice surprise for customers and can definitely get you more 5-star reviews on your shop!
- Add a discount code. You could include this on the back of a business card if you want or just on a piece of paper but including a discount code can lead to repeat customers.
- Offer an eco-friendly option. Eco-friendly shipping can be more expensive, but I think it’s a great investment for those that are trying to be conscious of their packaging waste. I’ve seen a lot of sellers offer an eco-friendly shipping option at checkout (sometimes at a slightly higher price).
4. TAKE HIGH-QUALITY PHOTOS OF YOUR LISTINGS.
Whether you’re starting an online shop on Etsy or not, you need some high-quality photos of your product.
Now, this doesn’t mean you need to go out and get some expensive camera. If you’ve got a fairly new smartphone, the camera on it is probably fine for taking product photos.
If you’re not the best photographer in the world, that’s okay!
I’d recommend researching a little about lighting and how to edit photos. When I started my Etsy shop, I used the free Lightroom app on my phone to edit my product photos.
Be sure to do a quick search on Etsy of what you want to sell and just look at the photos. If you’ve got low-quality photos being put right next to those really nice ones, chances are someone’s going to pick a competitor’s product over yours.
5. FIGURE OUT YOUR PRICING.
Before your Etsy shop goes live, you’ll want to figure out what to set your prices at.
Again, you can take a look at your competition and see what their prices are to get an idea!
Although you want your prices to be competitive, I don’t recommend undercutting everyone’s prices. If you sell your product too low, you’re selling yourself short and missing out on sales.
Why? Because people often equate a lower price with lower quality. And while you may get a few sales from people who just want the product and don’t care about the quality of it, most people aren’t going to buy it, especially not online.
Just keep that in mind as you’re finding the perfect price for your listings.
For an in-depth pricing guide + formula, check out this post from Kraft Haus!
And there you have it! I hope these tips help you as you begin your online entrepreneur journey!