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When you know who your target audience is, your blogging life will get SO. MUCH. EASIER.
Seriously, it will! Because once you know who your ideal customer is + what they like, you can create content/products that you know they’ll LOVE.
No more guessing, no more product launches that flop. You’ll save time, energy, and money because you won’t have to waste these resources on something that doesn’t appeal to your readers/potential customers.
If you have absolutely no idea how to identify your target audience for your blog, don’t worry! This guide will cover EVERYTHING you need to know.
WHAT DOES ‘TARGET AUDIENCE’ MEAN?
Before we can identify our target audience, let’s clear up what that actually means.
Your target audience is a specific group of people that you’re trying to help through your blog.
This is who who you should have in mind when you make any decision about your blog. Whether you’re designing your website, writing blog content, or even creating products.
WHY DO YOU NEED TO DEFINE YOUR TARGET AUDIENCE?
I learned in one of my business marketing classes is that owning a (successful) business has nothing to do with you and everything to do with your target audience.
So…what the heck does that really mean?
Well, let’s say you’re the owner of a brand-spankin’ new company and you’re designing a product to sell. Instead of designing it to look exactly the way you want, you should design it the way your customer wants because they’re the ones who decide if they want to buy the product.
A lot of bloggers don’t realize that the same thing applies to blogging!
After all, if you want to make money blogging, then your blog is a business.
So, whether it’s affiliate marketing, selling digital products, or writing sponsored posts, you need to define your target audience so you can create content/products you know your readers will LOVE.
That leads to loyal followers and ultimately more sales.
HOW DO YOU IDENTIFY YOUR TARGET AUDIENCE?
FIND YOUR FOCUS
Let’s start off with the basics—first, you’ve gotta find your niche.
And if you don’t know, a niche is just a fancy word influencers and bloggers like to throw around to describe the topic your blog/business focuses on.
I recommend picking 1-2 main topics for your blog that you’re knowledgeable on and passionate about.
Being passionate about what you’re writing is SO important because that’s what’s going to help you keep pushing on the days you’re not feeling motivated to do anything other than lay in bed all day watching Netflix.
Also, your readers can tell when you’re genuinely interested in the topic you’re writing about vs. when you seem to just be writing to make a quick buck.
So please, PLEASE don’t pick a niche just because you think it’ll be profitable.
Let me tell you a little secret- any niche can be profitable as long as you know how to market to your target readers, so don’t even bother worrying about that.
Because if you choose a niche that you’re not passionate about, you’re going to run out of motivation and inspiration. Don’t do this!!
Now, some of you might be thinking ‘I know this one successful blogger who writes about a bunch of different, unrelated topics— they don’t have a niche!’
And yes, there’s the occasional unicorn blogger out there who’s uber successful and also niche-less.
But I’d argue that their success isn’t necessarily due to not having a niche— it’s actually due to the fact that they’ve been blogging for such a long time (over a decade, in some cases) and have gained such a loyal following over the years.
So yes, its possible to not have a niche and still be successful. BUT, curating your content for your target audience will be harder and it’ll take much longer to achieve the goals you set for your blog.
I highly recommend just choosing a niche now and saving yourself the headache later.
Here’s some popular niches that you can blog about:
Etc etc. Seriously, there’s TONS of niches out there to choose from.
If you’re still feeling stuck, here’s a great guide from Theme Trust on choosing the right niche for you!
WHAT PROBLEM ARE YOU TRYING TO SOLVE?
Remember, your blog’s a business.
And at the core of every successful business is a goal to help people in some way because people are only willing to spend their time/money on a product/service if it provides value to them.
This doesn’t have to be a tangible value, either.
Content creators on YouTube are still providing value to people because watching entertaining videos can make people laugh, put them in a good mood, help them relax, etc. It’s still helping people achieve something.
So, how the heck are you going to provide value to your audience? Or in other words, what problem are you going to solve for them?
Once you can pinpoint a common problem people face in relation to your niche—bingo. You can find your target audience.
DEFINE YOUR TARGET AUDIENCE
Now that you know the problem you’re trying to solve, think about who would benefit from learning from you.
And be specific here, because you don’t want to be too generic!
If your audience is too broad, you’ll run into 2 problems:
- You’re competing with a lot more bloggers/businesses who are also trying to appeal to the same groups of people.
- When you try to please everyone, you won’t build a strong connection with anyone.
The whole point of trying to define your target audience is to build a connection with your readers so they trust your products and create a brand that appeals to that specific group you want to help.
You’ve gotta narrow down your scope of who you want to appeal to!
To help narrow it down, answer these questions about your audience:
- What’s their big dreams?
- What’s standing in the way of them achieving their dreams? (Hint- this should relate to the problem you’re trying to solve!)
- Any specific groups you’re interested in/can relate to? stay-at-home moms, college students, etc.
Remember, the more specific you are, the less competition you’ll face among other bloggers in your niche.
Knowing how to identify your target audience is crucial when it comes to branding your blog, creating amazing content, and even making money from your blog.
Doing this early on in your blogging journey will save you so much time down the road, I promise!