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Any successful business owner will tell you that success doesn’t just fall into your lap— you have to go out there and make sh*t happen.
Easy peasy, right?
It’s actually really hard sometimes to know what actual steps you’re supposed to take to get where you want to go.
That’s why you need to set blogging goals, my friend!
They basically walk you through exactly what you need to do to get your blog or business where you want it to be.
In this post, I shared my top 5 blogging goals that I want to accomplish with my blog this year.
So today, I want to share steps you can take to set blogging goals that’ll actually help you grow your own biz/blog!
FIND YOUR DEFINITION OF SUCCESS
We all dream of owning a successful blog/business. But what does that actually look like?
Well, for some of us that’s a blog that makes money.
Maybe enough to earn a full-time income, or maybe just enough to pay for our weekly Target runs.
Some bloggers may not care about making money at all and just want to build a community of like-minded people from around the world.
Whatever it is, you’ve got to find your definition of a successful blog.
Don’t worry if your vision seems pretty impossible right now.
There’s tons of bloggers out there who are living their best, successful blogger life and they’ve all been where you are right now. So, dream big here and figure out where you want to take your business!
HOW DO YOU GET FROM POINT A TO POINT B?
Once you know what you’re trying to achieve, you’ve gotta think about how you’re going to get there.
You need to look at the big picture and decide what small, manageable steps you can take to get to your end goal.
Let’s say you want to make enough money blogging to quit your current job.
Okay, great! So…how are you going to make that happen?
First, the obvious question you need to answer is how are you going to make money from your blog?
Do you want to place ads on your site? Or maybe you want to try affiliate marketing?
(BTW, if you’re interested in making money from affiliate marketing, Ana from The She Approach has an amazing bundle full of resources to help you!)
So that’s the first obstacle you’ve gotta tackle, but you also need to think about growing your audience. Because the more people who are reading your blog, the more money you can potentially earn.
Think of these smaller tasks as stepping stones to reaching your ultimate goal.
THAT’S where you want to focus your daily, weekly, and monthly blogging goals.
Just saying ‘I want to make money blogging’ is not going to get you anywhere.
You’ve got to look at what you need to do to get to that point and then set blogging goals around those smaller steps.
SET BLOGGING GOALS THAT ARE SMART
Okay, so we know what we need to focus on! Now we can set goals to get where we want to go, right?
Hang on, because first you’ve gotta make sure you’re setting the right kind of goals for your blog. Your goals need to be S.M.A.R.T.
A SMART goal is Specific, Measurable, Achievable, Relevant, and Time-bound.
Your goals should be:
- Specific: The more focused your goal is, the better. This helps you know EXACTLY what you’re trying to achieve, so be as specific as possible.
- Measurable: If there’s no way to measure your goals, then there’s no way to see improvement. Say you want to grow your monthly page views. Instead of saying, ‘I want to grow my monthly page views,‘ you could say, ‘I want to reach 10,000 monthly page views this month.‘ This gives you a way to track your progress.
- Achievable: If you set IMPOSSIBLE goals, you’re going to get discouraged. Don’t do this!! Just be honest with yourself about where you’re at in your journey. If you’re brand-new to blogging, chances are you’re not going to reach 100,000 monthly page views in your first month (and if you do, girl teach me your ways!!) It’s okay to start small and increase your goal over time.
- Relevant: If you set goals that have nothing to do with what you’re working towards, they’re not going to get you where you want to go.
- Time-Bound: Give yourself a deadline!! (If you’re like me and ‘deadline’ stresses you out, think of it as aiming for a ‘milestone’!) Having a timeline for your goal will hold you accountable and help you get things done faster!
Setting SMART goals makes a huge difference between just setting a goal and setting a goal that’s going to propel you in the right direction.
If you need some examples of goals to set in your blog’s first year, click here!
SET BLOGGING GOALS FOR THE SHORT-TERM AND LONG-TERM
Most bloggers set short-term goals and leave it at that, but I think you should set long-term goals too.
Your long-term goals are a chance for you to kind of dream big, and imagine what your blog could do in a year, or even 5 years.
Maybe a year from now you want to be earning $5,000 a month blogging. If this is what you want, your short-term goals for your blog should reflect that.
Again, it’s all about breaking down the big, scary goals into into bite-size chunks!
So start small and work your way up.
BTW, don’t worry too much about the long-term right now. It’s totally okay to change your long-term goals because your business plans change and even your big dreams can change!
My last bit of advice is to not just think about your goals—write them down!
Either in a goal planner or on a scrap piece of paper, it doesn’t matter.
I’m a big believer in the power of manifesting your own destiny, so writing down your goals and aspirations is a great first step in making it a reality.
When I decided to start my blog, I had some pretty big ambitions. I’m not gonna lie, it’s pretty intimidating when your first start out and you think about how much work you’re going to need to put in to reach your blogging goals.
It doesn’t have to be scary though, as long as you’re prepared.
I hope this guide is able to help you as you learn what you need to do to achieve your blogging dreams!